|Desigual... by Caroline Grant. Happy, fun colours for the spring and summer. The drop-waist dress is best suited for Body type Cs. [Colour combinations: The dress is light navy and suits all palettes except Warm Springs. The jacket is a very deep navy that is only OK for the Winter palette, Deep Autumns, Clear Springs and Cool Summers. Style: On the Go.]|
Desigual Ostitu Dress / Highway Short Sleeve Denim Jacket / Zatchel Leather Handbag / Miz Mooz Viola Sandals / Lindex Fringe Scarf / Kate Spade Statement Earrings / Yves Saint Laurent Lipstick in Rose Aphrodite / MAC Nail Lacquer in Snob.
Entra casi desnudo... Sal vestidoOne of their most popular campaigns (the slogan means Enter half-naked... Leave fully dressed), was obviously adressed to the youngest. Who else would find amusing queueing for hours in their underwear so the first 100 could get a top and a bottom for free (the next 100, a 50% discount)? This marketing succesfully worked in Europe and was recently exported to the US.
The style: Desigual - No es lo mismoDesigual's prints are instantly recognizable, a mixture of global influences with a definite bohemian vibe, both in their prints (oriental flowers, Indian paisleys), and constructions (Mandarin collars and jackets). Their garments are frequently composed of pieces, very much like patchwork quilts, repeating Desigual's first item: a jacket made of pieces from denim garments. The prints are often big scale, for instance, their collaboration with Cirque du soleil (which shows esthetic influences from Diaghilev's ballets russes) features giant heads of the artists.
The brand's logo figures very often prominently on their garments, which seems pretty unnecessary, as most people will recognize Desigual designs anyway.
Desigual T-shirt / Chesca Ribbed Cardigan / Wallis Indigo Stud Wide Leg Jeans / Orla Kiely Punched Wallflower Handbag / Söfft Gisella Sandals / Love Quotes Linen Scarf / Dannijo Jelani Earrings / Tom Ford Lipstick in Corail Légende / Tom Ford Nail Lacquer in Corail Divin.